SEO stands for Search Engine Optimization and the idea here is really just to optimize your site. The things that you do in that realm is to make it better searchable by the search engines and this does apply to things you do off the page, such as getting back links. Back links are links back to your site that tells the search engine what your page is about.
In each marketing and advertising campaign, SEO plays a very important part that leads to your success. It may not be the only thing you focus on, but it is something that is becoming even more popular thanks to the invention of the interment Without SEO, you will unable to help more customers find your website on search engines and increase traffic for your website. There are a lot of good search engines out there on the interment but at the moment, Google is supposed to be the number #1. Approximately 90% of people worldwide are using Google nowadays.
When someone searches for something with Google, they will get back a lot of results on the same page. Obviously, there are a lot of results pages on Google search. This shows them how many websites Google found that is probably relevant to what they are looking for. Now, on the search results page, people can click on two types of organic results or paid ads links. Paid ads are results that a person or organization has paid Google to show up when a particular phrase or keyword has been searched.
Organic results, on the other hand, appear naturally based on their relevance to phrase or keyword that was searched.
This means you should really pay attention to your ranking on organic search results, and doing SEO or optimizing your website for search engines is an important job. When people search for something that is relevant to your website’s phrases or keywords, they will see your website in their search results. These are customers that are looking for exactly what you offer. On the other hand, if your website is not showing up towards the top 3 results or so or if it is not even on the first page, it is highly likely that your website does not exist, and no one can even find it.
SEO TERMS AND DEFINITIONS
All right, so now we are going to be talking about the language of SEO. In fact, I get a lot of questions about this. You know, it is particularly with beginners and people who are new to the interment marketing.
Now, I just want to go through a few definitions and common terms of SEO. You know, whether you are an internet marketer or an offline business going online, you are going to need to know about this stuff. Let’s just go ahead and start off and go through some of the common terms in the world of SEO.
Starting off with SERPS SERPS stands for Search Engine Results Pages and these are the pages you will see after you type in a search phrase into Google or another search engine such as BING or YAHOO or one of the other ones. They are basically the results of your search. Therefore, your goal is going to get up high initialize, SERPS , particularly with any phrases that match your business.